Roots was created to support hair health where it’s often overlooked.
For many people, changes in hair don’t happen overnight.
They arrive quietly. More hair in the shower. Thinner strands. Hair that breaks, sheds, or never quite feels like it used to.
The usual explanation is simple: it’s genetic.
And while genetics do play a role, that answer rarely tells the whole story.
At Roots, we started with a different question.
What if hair health is influenced by more than just what you inherit?
The problem with the “it’s just genetics” story
Modern research shows that hair health is shaped by both genetic and non-genetic factors. Nutrition, hormones, stress, inflammation, and environment all play a role in how hair grows, strengthens, and renews.
In fact, science suggests that up to 40% of hair loss is influenced by non-genetic factors.
Factors that change across life. Factors that are often overlooked. Factors that can be supported.
Roots exists to focus on that side of the equation.
Not to fight genetics.
But to support the foundations of hair health that are within your control.
The Roots Causes
Nutritional Foundations
Hair follicles are highly active structures. Without the right nutrients, growth slows, strength weakens, and shedding increases. Roots supports the essential vitamins and minerals hair relies on to function normally.
Hormonal Support
Hair responds to internal changes throughout life. Shifts in hormones, thyroid function, and overall balance can affect thickness, density, and shedding. Roots supports the nutritional systems involved in normal hormonal function.
Resilience to Stress & Environment
Modern life places constant stress on the body. Physical stress, emotional stress, and environmental exposure can all disrupt the hair growth cycle. Roots is formulated to support resilience against these pressures.
Strength & Structure
Not all hair concerns are about hair loss. Weak, brittle strands and breakage are often signs of poor structural support. Roots focuses on hair fibre strength, thickness, and overall quality.
Why Roots was formulated
Many hair products focus on surface-level solutions. Others chase single trending ingredients. Few are designed around how hair health actually works inside the body.
Roots was formulated with a different approach.
Every ingredient was selected to support one or more of the non-genetic pathways involved in hair health, from nutritional sufficiency and structural integrity to follicle resilience and recovery.
No unnecessary fillers.
No exaggerated promises.
Just a considered, science-led formula designed to support hair health over time.
What Roots believes
Roots does not promise overnight transformation.
Roots does not override genetics.
Roots does not believe hair health is one-size-fits-all.
We believe hair health is cumulative.
We believe consistency matters.
We believe supporting the body’s foundations is where real change begins.
Hair changes over time. So should the way it’s supported.
Roots is here to support what science shows you can influence, from within.